MEDIA

November 25, 2017
Posted in Media
November 25, 2017 hcpadmin

New virtual reality park in Empire City Damansara by end 2018

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VISITORS to the newly introduced Hero Central at Empire City Damansara, said to be one of the largest Virtual Reality (VR) parks in the world, will have a fun-filled and one-of-a-kind VR experience.

This comes after US VR Global Inc announced its strategic partnerships with three world-class digital, user-centred experience creators in South Korea as they provide respective innovative and immersive technologies to Hero Central.

CJ 4DPLEX, the world’s first and leading 4D cinema company, will be providing one of its signature offerings – VR thrill rides, by incorporating the fully immersive, virtual motion experience of 4DX VR.

The VR roller coaster environment will be based on real-life images and not CGI or animation, providing riders an authentic ride experience derived from various actual famous roller coaster rides all over the world.

“Accelerometers and proximity sensors will be synchronised to all of the action in an incredibly realistic 360-degree virtual reality world.

“This remarkable technology is a game-changer for theme park rides and represents everything Hero Central stands for,” he said.

Following the demand for Korean pop culture in Malaysia, the partnership with d’strict is timely to create the ultimate “K-pop Experience” whereby fans can feel closer to their favourite stars.

d’strict is a design company that creates user-centred experience by integrating both contents and digital media technology.

Working with US VR Global Inc, it will produce entertainment attractions featuring Korean pop stars using new media technology, hologrammes, and 3D-projection mapping, with pop content from Psy, BigBang, 2NE1, G-Dragon, Park Mi-Kyung, Rainbow, Clon and AOA.

“Among others, this state-of-the-art facility provides Hero Central’s visitors a hyper realistic holographic performance of Korean pop stars and accompanying dancers performing their hits and interacting with audience,” explained Tengku Rozianti.

The third partnership with US VR Global Inc is with Funtory House, said to provide digital play content experience that will bring early childhood education to a different level of excitement of fun.

Funtory House creates new media children’s playgrounds for families that combines sensibility-based facilities and new media technology, providing a new experience that is different from the existing children’s playgrounds or cafes.

Hero Central is US VR Global Inc’s launch pad to the emerging VR and AR market, spanning 15,793.5sq m, and is slated to open by the fourth quarter of 2018.

Read more at http://www.thestar.com.my/metro/metro-news/2017/11/25/new-virtual-reality-park-in-empire-city-damansara-by-end-2018/#qg6ZPZ6eklOR8Z53.99